THE MARKET FEASIBILITY OF TRUCKS CONVERTED TO MOBILE STORE FACILITIES IN CEBU, PHILIPPINES

Abstract

This paper aims to determine the marketability of trucks converted into mobile store facilities based on the following:1. Marketing Mix (Product, Price, Place, and Promotion) 2. Industry and Competitors Analysis, and 3. Challenges and Opportunities. There were 231 MSMEs respondents. The study used the Statistical Package for the Social Sciences (SPSS) software for quantitative data and thematic analysis for qualitative data. The study found that there is a significant need for trucks that have been converted into mobile store facilities to transport both essential and non-essential products during disasters and pandemics to avoid any virus outbreaks. Respondents added that this also could save their money, time, and effort to go to distant stores to buy their needed stuff. The findings will improve the existing strategies to address peoples’ changing needs and wants during pandemics and calamities vital for MSMEs to apply these strategies to capture the market amidst the challenges. The study provides information to Micro, Small, and Medium Enterprises (MSMEs) and Startups to make their business grow and be competitive despite limitations encountered when they do business.